Features to look for in an online event management software

May 27, 2021

Technology has made its presence felt in every business sector and the event industry is no exception. Building a social media presence is not enough these days. Whether you’re a B2B or B2C business, chances are online meetings and events have become a part of your daily activities. Hence, choosing the best event management platform becomes imperative to gain a competitive edge in the market.

Organizers have to work through a million different details to successfully host a virtual event. They cannot afford to let anything go wrong. Fortunately, getting each and every detail right is possible using the right event management software. Hence, you need to find a solution that best meets your requirements.

Online Event Management Software Features

In this blog post, we’ve explained the some event management software features to consider inorder to make your virtual event a success:

1. Customization


According to Capterra, about 40% of people reported being dissatisfied with the lack of features in their event management platform. For optimal functionality, an ideal software must have customization features such as:

  • Customizable email templates
  • Options to easily share events
  • Customizable registrationand waiting pages
  • Branded event website with listing

For instance, when attendees visit the registration page, they should be able to see your company branding and messaging and not your virtual platform’s logo. The right event management software should help you create a consistent user experience.

2. Live Broadcast

Live Broadcast

The live broadcast is one of the most in-demand features of a digital event management platform. If you’re planning to live broadcast your hosts and keynote speakers, this feature is indispensable. Besides, it’s a great engagement tool for attendees since you can conduct Q&A and live polls during such broadcasts.

Moreover, attendees experience a sense of urgency because of this feature. If you are planning to host a conference, exhibitor event, or a virtual trade show, the multi-speaker sessions feature comes in handy, allowing multiple speakers to present simultaneously during the event.

3. Pre-Recorded Content

Pre-Recorded Content

Every organizer aims to maximize the attendance of their online event. Even so, you must have a contingency plan ready in case something goes wrong. For instance, your keynote speaker may not be able to present live on the date of your virtual event. That could become a major hurdle if not for the event management solution.

Choose software that would allow you to upload pre-recorded content in that case. Not just that, you should also be able to schedule the pre-recorded content before the online event. At Beetsol, you get that and many other exciting features. You can organize an online conference of 1000 attendees or a virtual meeting of 100 attendees.

Besides, you can easily integrate it with online meeting platforms like Adobe Connect, Webex, GoToMeeting, and Zoom.

4. Social Media Integration

Social Media Integration

What better way to generate buzz around your event than to leverage social media? When it comes to the most-needed event software features, social media integration takes centre stage. It helps you keep your attendees connected and engaged throughout the event.

Moreover, they should be able to share general event takeaways, screenshots, and quotes with their followers. That is only possible if your event management solution supports social media integration. Be sure to ask what social media platforms are supported by the software.

5. Monetization Features


Virtual events offer tremendous monetization opportunities for businesses and with the right event management platform, it’s possible to receive a great ROI. You can not only link to sponsors but also display advertisements during the online event.

This way your attendees can click on the link and learn more about the sponsors. Therefore, the platform should have a separate space to display sponsors and advertisements if you want to get the most out of your virtual event monetization opportunity.

6. Security Compliance

Security Compliance

There is a very real danger that threatens online events and conferences in the form of hacking and data thefts. For this reason, security compliance is one of the most crucial online event management software features.

Choose a platform that follows robust data encryption procedures and GDPR regulations. In fact, your event data shouldn’t be accessible to anyone – including the vendor. With ideal software, you shouldn’t have to worry about malicious malware, phishing attacks, or hackers.

Moreover, you should face minimal system downtimes which means that the platform should be functional 99.99% of the time. Even so, whenever you encounter a problem, you should receive round-the-clock support from the vendor.

Winding It Up

With a plethora of event management tools online, it could feel a little overwhelming to choose the right one. After all, it could make or break your event monetization efforts, registration numbers, audience engagement, and much more.

Therefore, you can use the aforementioned features as a checklist to make the right decision and make your event a success!

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